YOUR PATH IS SURE TO GET A LITTLE MESSY AT TIMES.

The future is like watermelon—you never know if it’s going to be sweet, tangy, juicy, or full of seeds. Let’s get you prepared!

HOW I CAN HELP

There is virtually no aspect of a business that I’ve not experienced and overcome. Here are a few ways I can help.

Ideation & Concept Validation

  1. Validating & Testing Your Concept
    Ensure your idea resonates with the market through research, feedback, and early-stage testing before moving forward with development.

  2. Developing Your Avatar (Ideal Customer)
    Identify and create a detailed profile of your ideal customer to guide your product development, marketing strategy, and overall direction.

  3. Brainstorming New & Challenging Ideas
    Refine existing ideas or brainstorm new ones, solving challenges creatively and exploring the full potential of your startup concept.

  4. SWOT Analysis
    Conduct a thorough analysis of your startup’s strengths, weaknesses, opportunities, and threats to inform decision-making and strategy.

Product Development & Market Entry

  1. Minimum Viable Product (MVP) Development
    Build a simplified version of your product or service that addresses the core needs of your target audience, allowing for real-world testing and feedback.

  2. Product Roadmap & Feature Prioritization
    Develop a strategic roadmap for your product, aligning features and improvements with customer needs, market demand, and business goals.

  3. Zero-Cost Marketing Plans
    Create cost-effective marketing strategies to build brand awareness and acquire customers without a large budget, using organic methods, social media, and word of mouth.

Business Formation & Financial Foundations

  1. Legal Business Formation
    Choose the right legal structure (LLC, Corporation, etc.) and set up necessary registrations, ensuring compliance and protection for your business.

  2. Best Accounting Software & Practices
    Set up and implement the best accounting software to manage finances efficiently, including bookkeeping, tax planning, and financial forecasting.

  3. Business Model & Revenue Strategy
    Optimize your business model, define revenue streams, and establish pricing strategies to ensure profitability and long-term sustainability.

Brand Identity & Positioning

  1. Branding & Positioning
    Create a powerful brand identity—logo, colors, messaging—that resonates with your target audience and positions your startup for success in the market.

  2. Setting Mission, Vision, and Values Statements
    Clarify your startup’s mission, vision, and core values to guide internal decision-making, align your team, and provide direction to stakeholders.

Funding & Investor Relations

  1. Exit Strategy Planning
    Define your long-term exit goals (e.g., acquisition, IPO, etc.). Early planning ensures you make strategic decisions aligned with your desired outcome.

  2. Fundraising & Investor Relations
    Prepare for fundraising by creating a compelling pitch, identifying the right investors, and managing investor relationships effectively to secure capital.

  3. Pitch Deck & Presentation Coaching
    Develop a persuasive pitch deck and refine your presentation skills to effectively communicate your startup’s story, vision, and potential to investors, partners, or customers.

Growth & Scaling

  1. Sales Strategy & Process Development
    Create a repeatable sales process that drives leads and converts them into customers. Focus on customer acquisition, nurturing, and closing strategies.

  2. Customer Acquisition & Retention Strategy
    Develop strategies to attract new customers while maintaining long-term relationships with existing ones through loyalty programs and excellent customer service.

  3. Scalability & Growth Strategies
    Scale your operations efficiently, implementing strategies like automation, hiring the right talent, forming key partnerships, and expanding into new markets.

  4. Networking & Strategic Partnerships
    Leverage networking opportunities to form valuable partnerships with mentors, industry leaders, and other businesses that can help accelerate growth.

Health, Mindset & Personal Growth

  1. Your Physical Health (Food & Exercise)
    Prioritize your physical health through a balanced diet and regular exercise. A healthy body boosts mental clarity, energy, and overall resilience, essential for managing the demands of entrepreneurship.

  2. Mindfulness & Keeping Your Sanity
    Learn techniques for stress management, work-life balance, and maintaining mental clarity. Entrepreneurship can be demanding, and personal well-being is critical for success.

  3. Combatting Procrastination
    Overcome procrastination with personalized strategies to increase focus, productivity, and motivation, ensuring you stay on track toward your goals.

Brand Vision

I help you break barriers and redefine success on your terms with a savvy, experience-driven approach that goes beyond traditional coaching. Let’s unlock your potential together!

What Others Say

  • "Rick is a true entrepreneur, and a brilliant business man. He has built several amazing businesses through the years. He knows the trials & tribulations of start-ups, first hand. But also, he knows the methods to overcoming challenges, and the formula to scaling-up quickly. I’m always impressed with Rick's depth of knowledge and passion for the products - and for the process. Working with Rick is always a joy. He values open and honest conversation, and helps get my inspiration juices flowing!"

    - Sarah Willson, Social Investment Labs

  • “I first met Rick Perry when he was a brilliant small press publisher. From idea generation to design to final product, Rick was endlessly creative. Since that time I’ve seen Rick take ideas from the thinking stage to the marketplace many times. In each case he developed deep product and market insight, and assembled teams of experts that set the stage for success. He has a passion for ideas that make a difference and the drive to bring them to fruition. I appreciate Rick’s ethical commitment and collaborative process.”

    - Tim Campbell, Portland, Oregon

  • “I’ve had the good fortune to know and work with Rick for over 20 years. We worked on a large residential housing development project where Rick was both highly creative and detail oriented in defining project scopes, paths, and measures. Rick also has a significant experience in product development where he has created and marketed several scientifically backed sports performance and health supplements. He is extremely proficient at creating multidisciplinary teams with skills necessary to accomplish significant objectives and goals. He works very well with others clearly communicating, providing useful feedback and encouragement as needed. His results speak for themselves! I would recommend Rick to anyone looking for business coaching.”

    - Mike Hagel, Entrepreneur

  • "Collaborating with Rick on market research for his supplement business gave me a front-row seat to his extraordinary ability to transform ideas into successful businesses. Rick’s evolution—from a chef and award-winning cookbook author to an award-winning publisher and now a supplement industry innovator—shows his skill in identifying market needs and executing flawlessly. His dedication to research and his passion for helping others shine through in everything he does. Rick’s style blends deep expertise with kindness and a focus on reducing stress, making him an exceptional guide for anyone looking to bring their vision to market.”

    - Susan Barney, Retired Technology Advisor

  • "Rick is honest, intelligent, energetic, and trustworthy. His knowledge I'm running a small business is commendable. Rick is also very attentive, a good listener and enjoyable to work with. He is an asset to me and to anyone he works with."

    - Jeff Ruble, US Exporter

Ready to Turn Your Startup Vision into Reality?

From idea validation to growth strategies, I’m here to help you succeed.