ABOUT ME

Here I Am.

I’m Rick Perry, a life-long passionate creator, brainstormer, and collaborator turning visions into reality.

When I took the leap to quit my job and start working for myself 35 years ago, I didn’t have all the answers—far from it. But I had one thing that made all the difference: an unrelenting drive to succeed. That helped me tackle challenges of every scale, from small hurdles to what seemed like insurmountable obstacles.

What makes me different as a coach? I specialize in risk reduction and thrive on market research and uncovering the unique value of products and services. I dive deeply into market validation, but I stay focused to ensure the process moves forward without stalling due to over-analysis. 

If you want someone who brings more than just a coaching certification—someone who’s lived through countless real-world business experiences while remaining grounded and inspired and still alive!—I’m here to help. Let’s work together to turn your vision into a solid foundation for a thriving business.

My Career, at a Glance

While not every idea made it to the finish line, each step of my journey has been a valuable learning experience. Here’s a snapshot of my beginning and the ventures that shaped my future (and hopefully make me valuable for you):

  • Graduate, Admiral Farragut Academy

  • US Navy (Honorable, Expeditionary Medal)

  • Graduate, Western Culinary Institute

  • Executive Chef & Private Chef

  • Founder, Richard Perry Antiques 

  • Founder, Collectors Press (art books)

  • Founder, RedFlair Productions (book packaging)

  • Founder, Self-Publishing House (coaching writers)

  • Managing Partner, Paceline Holdings (residential land development)

  • Founder, My Zero Balance (debt settlement)

  • Founder, Perry Pacific Lumber (exporting)

  • Founder, NutriGardens (plant-based supplements)

  • Co-Founder, sports supplement company launching in 2025

  • Various Advisory Roles

My Hobbies

I love a good thrill ride! When I’m not livin’ life as large as I can, like on the front of river raft, I’m home with my wife in the same house we raised our two (now married) kids in. We have a sweet corgi-beagle mix, 2 weird cats, an Amazon parrot named Taxi who loves to ask “whatcha doin’?” and 5 koi. I love to write and test plant-based recipes, hike a 2.5-mile trail daily, practice flamenco guitar (and collect and repair them, too), working on my next book, and travel the world with my wife in our 40-liter backpacks. The rest of the time I’m running my businesses so I don’t have to work for the “man” who would only give me two weeks a year for adventure!

Frequently Asked Questions

  • I provide end-to-end support, including ideation, product development, branding, marketing, funding strategies, and business scaling to help startups grow successfully.

  • Besides your guy feeling, you don’t know unless you validate your idea through market research, competitor analysis, customer feedback, and early-stage testing to ensure it has real potential before development. This is the fun part!

  • Yes! I can help guide you in preparing a compelling pitch deck, refining your presentation, and connecting with potential investors to secure funding.

  • Absolutely! I can help you create a strong brand identity, including logo design, messaging, and positioning strategies to ensure your business stands out in the market.

  • Simply contact me! We’ll discuss your needs, challenges, and goals to determine the best approach for your startup. This is a real joy for me so reach out!

Ready to Turn Your Startup Vision into Reality?

From idea validation to growth strategies, we’re here to help you succeed.